Artificial Intelligence in Aromatherapy, Cosmetic Making and Marketing.
We will be conducting this class in the Ship’s Projection Room. Grab a drink and your notebook, and find a comfy chair to read in.
Your Business and Artificial Intelligence-
Undoubtedly, artificial intelligence will affect all aspects of our lives. As aromatherapists, we can fight this or work with it. Chatgpt, Gemini, and other types of artificial intelligence can turn a one-person business into a team of writers, marketers, and consultants.
Artificial Intelligence and Your Business, Video
I asked Chatgpt 4 what ten questions graduating students might most benefit from asking.
To get the most in-depth and accurate information from AI, the questions need to be specific, contextually rich, and directed towards obtaining actionable insights. Here are the refined questions that your aromatherapy students can ask to elicit detailed and valuable responses:
In-depth Market Analysis:
“Can you provide a detailed analysis of the current trends in essential oil usage among millennials in Canada, including preferences for specific scents, application methods, and purchasing channels?”
Product Development Insights:
“Based on the latest consumer reviews and scientific research, which essential oil blends have shown increased efficacy for stress relief, and how can we leverage this data to innovate our product line?”
Regulatory Compliance:
“What are the comprehensive steps to ensure our new line of aromatherapy products adheres to the most recent Health Canada regulations on formulation, packaging, and labelling?”
Ingredient Synergy:
“Analyze the synergistic effects of combining lavender and chamomile oils in sleep-enhancing aromatherapy products, and recommend any adjustments to enhance their efficacy based on current studies.”
Target Market Identification:
“How can we use AI to conduct a detailed segmentation of the Canadian market for organic aromatherapy products, and what targeted marketing strategies would be most effective for reaching this segment?”
Sustainability and Ethics:
“Provide a detailed guide on sourcing sustainable and ethically harvested essential oils globally, including certifications to look for, and suggest how we can communicate this commitment to sustainability to our customers in Canada.”
Leveraging Customer Feedback:
“What methodological approach can AI use to analyze customer feedback on our e-commerce platform to generate actionable insights for improving our aromatherapy product line?”
Competitive Differentiation:
“Conduct a comparative analysis of the unique selling propositions of the top aromatherapy brands in Canada and recommend strategies for differentiating our products in the market.”
Formulation Optimization:
“According to the latest research, what are the most effective carrier oils for enhancing essential oils’ absorption and therapeutic benefits in topical applications, and how can we apply this knowledge to our product formulations?”
Seasonal Trend Forecasting:
“How can AI predict upcoming seasonal trends in essential oil usage in Canada, and how can we strategically plan our product launches and marketing campaigns to align with these trends?”
By framing the questions, you can guide the AI to dive deeper into each topic, providing rich, actionable insights grounded in current data and research tailored to the Canadian market.
Prompts:
In 2024, when working with Chatgpt4, it is important to construct an excellent prompt to get a relevant and worthwhile response. Refining your prompts is important. If you don’t like the information, work on assigning Chatgpt a role, e.g., chemist, aromatherapist, or cosmetic formulator, with many years of experience.
Tell it the problem you want solved or the information you wish it to provide. Give it parameters.
Double-check its results for accuracy, as LLMs have been known to hallucinate or even lie.
You can use AI (Artificial Intelligence) to continue learning and solve problems with pH or chemistry. You can also research an essential oil or ingredient. It is also a whizz with marketing ideas.
Type of Prompts
Example: “You’re an expert aromatherapist with a background in cosmetic chemistry and formulating.
Please list and explain the most important concepts of [TOPIC]. ”
First, you should tell ChatGPT your background. That way, the response will be tailored to suit you best.
Then, telling ChatGPT what expert you want them to be would be best.
This ensures you get an expert specifically focused on the subject you want to know about.
Asking for a DIY product-making expert will result in different answers than asking an expert.
Prompt—You are an expert cosmetic formulator.
I have a [TYPE OF FORMULA] with a stability problem. [EXPLAIN PROBLEM].
I will provide the list of ingredients and specifications, and I would like numerous suggestions on how to fix it. [SPECIFICATIONS][LOI]
Blend Prompt
I am an aromatherapist, creating a professional blend for the Canadian market.
I have an ingredient list for (A type of Product); please convert it into a formula complete with percentages, manufacturing instructions and specifications. (Add Your Ingredient List Here)
Refined Prompt
I want to optimize my formula(Type of Product) for the following(things to optimize).
Please suggest ways I can do that.
Here are the ingredients I am using.
Research Oriented Prompt
Could you tell me about recent studies by valid institutions on Sea Buckthorn Seed Oil?
Provide citations.
Artificial Intelligence (AI) in Marketing-
Brainstorm your authentic marketing and product development ideas with AI. When you are stuck or need a brainstorming partner, you can get feedback from chatbot gpt, Gemini, etc. Please don’t give them your proprietary information because it may not be entirely private.
Yet, these tools can turn you into a one-person marketing company, which was unheard of a few years ago.
Learn to ask A I good questions with specific prompts.
Discern the output, ask more questions and watch your ideas take root!
Good AI tools make product development more manageable, efficient and fun!
5 Artificial Intelligence (AI) Prompts to Get You Started.
Who is your target audience?
Prompt: Define your target audience in detail. Who are they? What are their interests, behaviours, and demographics? How do your products or services resonate with their needs, desires, or lifestyle? I’d like you to conduct market research to understand your audience’s preferences, challenges, and the factors influencing their purchasing decisions.
What unique value does your brand offer?
Prompt: Identify and articulate your unique selling proposition (USP). What sets your brand apart from competitors in the aromatherapy or wellness market? Consider your product’s unique ingredients, sourcing, manufacturing process, brand story, or innovative features. How does your product improve customers’ lives or offer a unique experience?
How will you tell your brand’s story?
Prompt: Develop a compelling narrative for your brand. What is the story behind your brand’s inception, mission, and vision? How does your brand connect on an emotional level with potential customers? You can tell your story to resonate with your target audience, build trust, and create a loyal community.
What marketing channels are most effective for reaching your audience?
Prompt: Determine which marketing channels—social media, email, content marketing, influencer partnerships, etc.—are most effective for engaging your target audience. Where does your audience spend their time online, and how do they prefer to receive information? Create a marketing strategy leveraging these channels to effectively communicate your brand’s message and value proposition.
How will you measure the success of your brand and marketing efforts?
Prompt: Establish key performance indicators (KPIs) for your brand and marketing activities. These could include website traffic, conversion rates, social media engagement, customer acquisition costs, and customer feedback. How could you gather and analyze this data to refine your marketing strategies and product offerings?